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- Graceland, Ontario: Mean What You Say
- Graceland, Ontario: Elvis's Olympic Team
- Graceland, Ontario: Life's a Haunted House and We're all In It
Friday, March 8, 2013
Earned Respect
Tuesday, January 29, 2013
A Lesson from Steve Jobs
Saturday, November 17, 2012
Elvis Presley Would've Made a Poor President
Monday, August 27, 2012
35 Years Without Elvis (And Why He’s So Popular Today)

Welcome back to Graceland Ontario, your one stop blog for learning success lessons from the actions of the King of Rock ‘n’ Roll. Today, we’re delaying the final Olympic Blog Post for one more week to talk about your enduring popularity. I hope you enjoy it!
So, if you’re a big Elvis fan, you probably know that on August 16th 2012 Elvis Presley celebrated 35 years of no-Elvis. Yep, it was the anniversary of his death. Yet, a crowd still showed up at Graceland, they stilled played Elvis records on the radio, Elvis Presley Enterprises still made money. 35 years after his death, Elvis is still popular.
“Why?”
He’s got a brand; a set of distinctive attributes that can be uniquely associated with him.
“But he’s a person, a dead person. How can he have a brand?”
Well, it’s what he did while he was alive that made it possible −the songs, the looks, the pictures, they were all part of his image when he was alive, but they also gave him immortality. You see, as soon as he died, people could then use what he created in life to keep making money in the future.
He had the fashions that made him unique, the jumpsuits, the Tupelo Gold Suit. People recognized Elvis’s image, with the sideburns and slicked back hair, and it could be used to market him after death as well as in life.
So Elvis Presley Enterprises (E. P. E.) took control. Graceland became the base, the centre where Elvis fans could meet and reminisce. The products remained Elvis’s tracks and movies, which could be re-mastered and remixed as much as needed. Then there were the spin-off products; the books, the posters, the t-shirts and dolls, the licensing. Collecting royalties from all this made Elvis one of the highest paid dead-men in the world.
But that’s not good enough − the brand must be dynamic; it must move and change and twist and keep growing. Remember the old business adage? If you’re not growing, you’re dieing − and E.P. Enterprises knew that so they kept changing things, remodelling this and that, putting out new publicity campaigns, licensing new odds and dodds.
And what has it brought them? A successful business thriving thirty five years after the man who inspired it was discovered dead in his Graceland bathroom. It worked for Elvis and it can work for you.
The key is not to be boring. When you don’t grow, that’s predictable, that’s boring and that won’t make you any money. On the other hand, when you create an exciting brand, a cool brand, as Apple’s done, and keep growing even when the inspiration for the business has been dead for thirty five years, it keeps you on top of the tower.
So, what’s important for you? Get your brand going. Whether you know it or not, the way you show yourself, your business, the place you hold up, the stuff you create or sell is all part of that brand. Advertise that brand as E.P. Enterprises has and collect for the image you promote. Then, keep growing the brand. Don’t change everything but adding this and taking that away, improving this and innovating that keeps you growing. And as long as you’re growing, you won’t be dieing. That’s how Elvis did it.
So, thirty five years on, Elvis isn’t dead, not really. He’s a living, growing entity with a unique brand. And as long as that brand keeps growing, he’ll never die. He’ll be immortal.
Elvis’s Lessons:
Create a brand. A brand is a set of attributes (like a house, image, fashion, book, recordings, t-shirt, etc) that can be associated with you. Then, as Elvis’s estate did, change the brand slowly so that it keeps growing and never dies. When you have your brand - with its subtle changes over time - you will be moving towards Elvis’s current station, true immortality.
Creating a brand is like creating an image, it reflects who you are and what you stand for. For more on creating an image, check out what I say about it in this post.
P.S. This ’35 years without Elvis’ post happened to be my 35th post, and not purposely − it makes you wonder…
P.P.S. Remember to leave a comment − I’d love to hear from you.
P.P.S. If you’d like to see a Youtube clip from Graceland this year, 35 years after Elvis’s death, here’s a news broadcast with Elvis's ex-wife and daughter, Priscilla and Lisa Marie, talking about Elvis's legacy.
Friday, February 24, 2012
High Expectations

Check out the clip of Elvis’s rehearsal of “The Wonder of You” from Youtube below.
http://www.youtube.com/watch?v=aSodZqm2rv8&feature=related
Through it’s an awesome song, hearing it three or so times is perhaps pushing it. It might even seem like a waste of time for a busy person like yourself. But Elvis didn’t.
Now, unless you’re an intense Elvis fan (like myself) then you might not listen to the whole clip, but you can still pick up the importance of what Elvis does in it.
This clip is from February 1970, a couple months before Elvis did the famous shows that went on to become part of the documentary film Elvis – That’s the Way it Is. You’ll notice that even at this early stage, Elvis and his band are playing very well together. Actually, despite a bit of messing about, the first rehearsal shot at the song would probably have been show worthy. Yet, Elvis and his band go through it again. Then, on the second rehearsal of the song, Elvis actually stops the band and tells them to change what they had been doing well to try something that he felt would be better in the long run.
On the third time through, the band plays once more, sounding better than it had either of the two previous times and with Elvis’s improvement added by the backup singers towards the end of the verse. Compare this to the version of “The Wonder of You” included in Elvis − That’s the Way it Is and you’ll see that in the couple months till those shows, Elvis and the TCB (Taking Care of Business) band had worked on it even more and, as a result, it sounded even better.
Sound like a lot of work? Something that took years for Elvis to build up the dedication to go over a song in rehearsal with a fine-toothed comb to perfect it? Well, no. Looking into Elvis’s past, we can see that he’d been like this years earlier.
When Elvis recorded “Hound Dog” in 1956, he went through 31 takes until he thought it was good enough to put out as a single. 31 takes! Think of going through one of your projects 31 times to get it right.
So, what am I saying? That you should go over something until you can’t stand it anymore. Perhaps not. But what I am saying is that Elvis kept himself to a standard. He would not stop practicing the same song until it was the way he wanted it to be. Then, coincidentally or not, it went out, people loved it as much as he did, and it became a hit. When you believe your work of a certain calibre and won’t settle for anything less, you are bound to keep that certain calibre of work because you wouldn’t submit anything less than that to the world. The higher that standard, the higher the calibre of work and the better the work, the more likely people will want to buy that work.
No, you don’t have to go into rehearsal for days going over a song. No, you don’t have to take 31 takes to have a song put out. But you certainly can go over something until it is a standard you find worthy of selling, enough that you would buy it yourself. Take it from Elvis, and your level of achievement will mirror it.
Elvis’s Lessons:
Ø Hold your work to the highest expectation and let nothing less be enough. Others will wonder why you are so good but you’ll know that your high standards are the ‘secret’.
Ø Keep on trying to improve your work, even if it doesn’t require improving immediately. Change happens one of two ways: you make it happen or it happens to you. It’s much less stressful and rewarding when you initiate change and improve in the way you want rather than being made to change by society and still not being on the edge of innovation.
P.S. If you're interested in hearing Elvis's performance of "The Wonder of You" from Elvis - That's the Way it Is, a couple months after the rehearsal discussed in this article, here's a link to a video of that scene.
Wednesday, February 1, 2012
Move On When It's Time

But Elvis was getting big. By 1955, he had a large fan base, a gruelling touring schedule and several minor hits to his name. Elvis’s career needed a boost.
The first big change that changed Elvis’s life and career forever was his meeting Colonel Tom Parker, later to become Elvis’s manager. Parker had managed singer Eddy Arnold but had now heard the buzz about this new singer. He felt he could take Elvis’s career to the next level, as his manager, and that’s exactly what he did.
One of Parker’s first important acts was getting Elvis a recording contract with RCA in late 1955. RCA was a large enough company to get Elvis’s work all over the United States and later the world. Elvis must have been scared. He’d never recorded anything not under the Sun Studios label and everyone who knew him well in the recording industry would have been with the smaller studio. But to become as famous as he would, he needed to move to the bigger company.
Elvis’s musical selection had changed considerably since when he first started. His first couple songs had been bluesy, like Arthur Crudup’s “That’s Alright Mama”, or country-ish, like “I Forgot to Remember to Forget”. They had elements of blues, gospel, and country and were called rockabilly, a style Elvis was originally associated with. These songs tended to be upbeat, crowd pleasers. But when Elvis got the first single done for his LP, Elvis Presley, for RCA, it was the slow, bluesy, hard-hitting “Heartbreak Hotel”. His new studio was furious. They wanted him to be successful so they could be successful and this was like nothing else he’d ever done before. But the change paid off. “Heartbreak Hotel” became Elvis’s first national number one in April 1956.
Elvis’s musical style continued to evolve and he started adding more “real” rock ‘n’ roll into his repertoire, the rhythm and blues that people like Chuck Berry and Little Richard were putting out. Elvis’s cover of “Long Tall Sally” or “Rip it Up” are examples of this.
Then came another big change; Colonel Parker got Elvis into Hollywood and the movies. Starting with Love me Tender in 1956 and moving through films like Loving You and The Jailhouse Rock in 1957, all with songs unique to the themes and titles of the pictures. Scary at first, but Elvis ended up with an average salary of one million USD per picture and continued to make thirty-one films (not including his two concert documentaries).
The best parts of Elvis’s life came with changes. There was when he went into the army, the tracks he recorded while in it and the buzz created when he got out. Then, when musical tastes were switching to the like of The Beach Boys and, later, The Beatles and The British Invasion, Elvis was in Hollywood making movies and selling their soundtracks. When he got tired of that, he did his ‘68 Comeback Special, including the original acoustic portion of the show. He moved on to Las Vegas sporting custom made jumpsuits instead of the typical tuxedoes of other singers. Then, he sang in the first globally broadcast concert in Elvis: Aloha From Hawaii.
And, as a matter of note, the lowest points in Elvis’s life were when he wasn’t changing or doing something new. His movie-making in the 60’s led him to play the same, old, stale characters after a while and he put on weight and was less popular during his later time in Hollywood. Also, his constant touring schedule in the 70’s, staging over 1,100 concerts between 1969 and his death, eventually led to less exciting performances and poor health which eventually killed him. Elvis was known as an innovator of popular music and is remembered for that now. Change is innovation. Stagnation leads slowly, as it did in Elvis’s case, to death. In contrast, he never looked healthier than when he was doing something new, like star in his 1968 comeback special. Makes you think, huh?
Elvis’s Lessons:
Ø Elvis moved to RCA when his career needed to go to the next step. Go to the next big opportunity, even if you’re scared, when it’s time to push the boundary a bit more and get out of a rut. HINT: You’ll know you’re in a rut if you aren’t enjoying what you were doing before as much as you used to, if you feel unfulfilled. Remember Elvis’s Hollywood career.
P.S. If you're interested in hearing some of Elvis's early RCA, Rock n Roll, material, here's a recording of "Rip it Up": http://www.youtube.com/watch?v=fZPpd8-pbm4