Getting Into It

Hey Ladies and Gentleman,

Thanks for joining me for another week at Graceland Ontario where we talk about the King of Rock ‘n’ Roll and learn the lessons he presented during his life that can help you in yours. Today, we’re making note of ‘getting into it’.

“Getting into what?” you may say… Good question.

‘Getting into it’ is when you put all the passion you can muster behind what you’re doing, when you savoir the very action of your job − when you find the joy in your work.

Really, you can get into anything whether that be a book, a project, or chemistry homework. But whatever it is, there can’t be any half measures − when you ‘get into it’, there’s no turning back.

That’s still a little confusing… To illustrate, let’s turn to my idol, Elvis Presley. Elvis sang a lot of fast songs when he was young. The crowds that flocked to him in the 50’s wanted to hear the fast rockabilly beats he and the Blue Moon Boys were pumping out of Sun Studios and RCA. Elvis would put all his energy into performances. Looking at clips from the Milton Berle Show are evidence of this. He would dance, and twist and jive to the music. He would ‘get in to it’. And people loved the music even more because of that.

But the years went by… Now Elvis is in the International Hotel in Las Vegas. He’s singing a country song called “Just Pretend”. It’s a slow ballad and there isn’t much opportunity for Elvis to swivel his hips. But he ‘gets into it’ all the same. He doesn’t walk around, but he sways to the music, heaving with emphasis at the dramatic parts. And guess what, the Casino audience is silent. Even with the slow song, the energy is still there. Elvis is still ‘getting into it’ and, by doing so, people love the slow song as much as the faster ones.

So, what does this mean for you?

Imagine you do a project for work. You go up and the rest of your company’s looking at you like you have three heads. You feel a little weak at the knees but you know you’re not getting out of this. So, you’ve got a choice: do you slide through it as quickly as possibly without enjoying it, not making the subject dance with your audience, or do you ‘get into it’ and give the presentation your all?

Well, given the Elvis pattern, ‘get into it’. Because as soon as you ‘get into it’ and start enjoying what you’re doing, others will notice it. And even if your presentation is a slow song, like “Just Pretend”, and there isn’t much room for you to swivel your hips, you can still give it your all. And like Elvis, people will see the excitement of what you’re saying and agree with you, probably subconsciously, the presentation will go like a dream and you’ll sell your idea with ease.

Elvis’s Lessons:

When you have a job to do, ‘get into it’; that is, do it with all the passion you can muster. By ‘getting into it’ people will enjoy what you’re doing more because you enjoy it. This may even happen subconsciously to your audience. And when your audience enjoys what you’re saying or doing, they’re more likely to support you, buy from you, over-all be awesome to you… Getting into it’s worth it for so many reasons.

P.S. If you’re interested in seeing Elvis ‘getting into it’ with “Just Pretend” at the International from Elvis: That’s the Way it Is, here’s a Youtube clip of the performance I talked about.

P.P.S. Remember to comment below or send me an email at alexghilson@gmail.com to add your input to this article.

Move On When It's Time

Since that fateful day in 1953 when Elvis Presley first walked into Sun Studios, Elvis had been closely associated with that studio (who also had members such as Jerry Lee Lewis, Roy Orbison, Johnny Cash, and Carl Perkins) and Sam Phillips. He’d got his first recording contract and cut his first commercial track there. His band started at Sun and all Elvis’s success had stemmed from that little studio in Memphis.

But Elvis was getting big. By 1955, he had a large fan base, a gruelling touring schedule and several minor hits to his name. Elvis’s career needed a boost.

The first big change that changed Elvis’s life and career forever was his meeting Colonel Tom Parker, later to become Elvis’s manager. Parker had managed singer Eddy Arnold but had now heard the buzz about this new singer. He felt he could take Elvis’s career to the next level, as his manager, and that’s exactly what he did.

One of Parker’s first important acts was getting Elvis a recording contract with RCA in late 1955. RCA was a large enough company to get Elvis’s work all over the United States and later the world. Elvis must have been scared. He’d never recorded anything not under the Sun Studios label and everyone who knew him well in the recording industry would have been with the smaller studio. But to become as famous as he would, he needed to move to the bigger company.

Elvis’s musical selection had changed considerably since when he first started. His first couple songs had been bluesy, like Arthur Crudup’s “That’s Alright Mama”, or country-ish, like “I Forgot to Remember to Forget”. They had elements of blues, gospel, and country and were called rockabilly, a style Elvis was originally associated with. These songs tended to be upbeat, crowd pleasers. But when Elvis got the first single done for his LP, Elvis Presley, for RCA, it was the slow, bluesy, hard-hitting “Heartbreak Hotel”. His new studio was furious. They wanted him to be successful so they could be successful and this was like nothing else he’d ever done before. But the change paid off. “Heartbreak Hotel” became Elvis’s first national number one in April 1956.

Elvis’s musical style continued to evolve and he started adding more “real” rock ‘n’ roll into his repertoire, the rhythm and blues that people like Chuck Berry and Little Richard were putting out. Elvis’s cover of “Long Tall Sally” or “Rip it Up” are examples of this.

Then came another big change; Colonel Parker got Elvis into Hollywood and the movies. Starting with Love me Tender in 1956 and moving through films like Loving You and The Jailhouse Rock in 1957, all with songs unique to the themes and titles of the pictures. Scary at first, but Elvis ended up with an average salary of one million USD per picture and continued to make thirty-one films (not including his two concert documentaries).

The best parts of Elvis’s life came with changes. There was when he went into the army, the tracks he recorded while in it and the buzz created when he got out. Then, when musical tastes were switching to the like of The Beach Boys and, later, The Beatles and The British Invasion, Elvis was in Hollywood making movies and selling their soundtracks. When he got tired of that, he did his ‘68 Comeback Special, including the original acoustic portion of the show. He moved on to Las Vegas sporting custom made jumpsuits instead of the typical tuxedoes of other singers. Then, he sang in the first globally broadcast concert in Elvis: Aloha From Hawaii.

And, as a matter of note, the lowest points in Elvis’s life were when he wasn’t changing or doing something new. His movie-making in the 60’s led him to play the same, old, stale characters after a while and he put on weight and was less popular during his later time in Hollywood. Also, his constant touring schedule in the 70’s, staging over 1,100 concerts between 1969 and his death, eventually led to less exciting performances and poor health which eventually killed him. Elvis was known as an innovator of popular music and is remembered for that now. Change is innovation. Stagnation leads slowly, as it did in Elvis’s case, to death. In contrast, he never looked healthier than when he was doing something new, like star in his 1968 comeback special. Makes you think, huh?

Elvis’s Lessons:

Ø Elvis moved to RCA when his career needed to go to the next step. Go to the next big opportunity, even if you’re scared, when it’s time to push the boundary a bit more and get out of a rut. HINT: You’ll know you’re in a rut if you aren’t enjoying what you were doing before as much as you used to, if you feel unfulfilled. Remember Elvis’s Hollywood career.

P.S. If you're interested in hearing some of Elvis's early RCA, Rock n Roll, material, here's a recording of "Rip it Up": http://www.youtube.com/watch?v=fZPpd8-pbm4